This family business of 15 years is the main livelihood of Noemit Arango and Héctor Sánchez, natives of San José del Progreso. In 2022, they participated in the call for strengthening local enterprises launched by Cuzcatlán, through which they attended two training workshops for entrepreneurs: “Strategic Planning” and “Training for Micro-Entrepreneurs”. Based on these training sessions, they began to: develop investment budgets for their business, select their suppliers using strategic criteria, and identify their workflow, actions that allowed them to detect deficiencies in their production process that kept their business stagnant.
Subsequently, Cuzcatlán provided them with equipment in accordance with the participation rules of this program. This additional capacity for product development increased their production from two pizzas per hour, made in a domestic stove oven, to a capacity of six to eight pizzas per hour, using an efficient stone plate oven. This improvement significantly increased their efficiency in fulfilling orders per hour and, consequently, their income.
In 2023, Pizzería Dem was invited to a training session for businesses primarily developed by women, organized by the alliance between Cuzcatlán and the ProMujer Organization, where 25 hours of training were provided. They continued to make improvements in their business, such as developing a menu based on budgets, identifying incidental expenses that were reducing their business’s finances, planning renovations to their furniture, identifying their market, customers, and competition, and using social networks to market their products.
For 2024, it is projected that the entrepreneurs will continue to develop skills and competencies, as well as improving their equipment and means of production. Likewise, given the quality of the product and service they deliver, they will begin to be local suppliers to Cuzcatlán in activities developed with the community.
