Program Objective
To strengthen microenterprises in the agricultural and commercial sector of San José del Progreso by providing training and equipment to promote productivity and competitiveness in their sector.
Scope
• Includes training and equipment worth up to $25,000 MXN.
• Targeted towards microenterprises and economic organizations with at least one year of experience in their sector.
Execution
• Call for applications and receipt of participation requests from micro-entrepreneurs.
• Selection of participants according to the program’s operational rules.
• Verification of one year of experience in entrepreneurship.
• After completing an eight-hour training session, equipment is provided according to the needs of the entrepreneur.
• Follow-up on actions post-equipment delivery.
Results
• Increased production.
• Development of skills for selling through social networks, identification of needs and innovations in furniture, evaluation of incidental expenses, market knowledge (customers and competitors), development of menus based on budget and product.
• Introduction to New Markets: Development Plan to Become a Supplier to Cuzcatlán.
